Unveiling a Diamond in the Rough

SKEG partners with inventors, seeking those with a burning desire for success and a deep connection to their product. Together we uncover innovation essence through workshops and focus on product-market fit, while asking critical questions to guide the development journey.

Unveiling a Diamond in the Rough

SKEG partners with inventors, seeking those with a burning desire for success and a deep connection to their product. Together we uncover innovation essence through workshops and focus on product-market fit, while asking critical questions to guide the development journey.

SKEG’s business was built on partnering with inventors and technical experts. We start each product journey with the assumption that the inventor could be a world changer and we are invited and entrusted to partner with them.

Every true inventor who enters our doors should have one thing in common: A burning desire to achieve success. Of course, “success” has many different meanings. For some this could mean making “a dent in the universe” while for others “reaching financial prosperity”. Irrespective of the underlying mot ivation, we look for passion and connection to the product as a leading indicator to success.
Being only passionate, doesn’t guarantee success in life. When we commence a project, we look for “innovation essence” or “magic” which we unveil through workshopping with our clients. During a workshop we would ask questions such as:

  • What is the single most important problem / opportunity that you are trying to address?
  • Describe the nature of your innovation to solve this problem / seize the opportunity?
  • How is your product innovation different to what is already available in the market today?
  • Is any IP registered for the proposed innovation and/or have you conducted a Freedom-to-Operate?
  • How did you come up with your idea?

These questions are focused on the product innovation, but as most business literature would tell you we need to look at the market in combination with the product and assess the fit to unlock value. In this regard the following questions are good to guide early identification of opportunity:

  • Describe your perfect/ideal customer.
  • Have you engaged with your potential market to verify your assumptions?
  • Have you given any consideration to a commercial model (how will you make money)?
  • Do you have any commercial off-take agreements and/or letters of intent in place (is your market willing and able to pay for the solution)?

These listed questions should not deter innovation, but instead encourage critical thinking in the process of ideation and innovation. Having a clearly defined product-market-fit (internally we refer to this as the Distinctive Competitive Edge or DCE) is paramount to ensure that the product development journey is focused, and stakeholders remain aligned. This is only the beginning!