Our Approach to Product Innovation


Background

Product Development varies from project to project depending on numerous variables such as scope of work, time and budget. There is no generic approach this is part of our challenge. We have thus adopted a fairly simple strategy which has 2 essential components:

  1. Reduce unknowns and risk in an incremental stepped approach and;
  2. Measure progress and adjust the project according to learnings

Our 5-phased approach to Product Development has been developed over years of experience and experimenting with various methods, both internally born and international methodologies.

 

Our Process


Discovery Phase

Identify Feasible Opportunities

Keywords: Patent Searches, Features & Price Analysis of Competitive Products, Research Technology, Processes & Materials, Conceptualisation & Ideation, Risk Assessment of Market & Technology, Estimated BOM, Business Modeling

Case Study
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Experimental Prototype

Mitigate Technical Risks & Unknowns

Keywords: Mechanical Engineering, Proof of Concept Design & Prototype, Space Claim CAD, Concept Sketching, Rendering, Testing, Bill of Materials (BOM), Refinement of Product Mechanisms

Case Study

Alpha Prototype

Market Representative Product

Keywords: Electronic Development, Mechanical Engineering, Industrial Design, Detail CAD Generation, Cosmetic, Ergonomics, Aesthetics, Prototyping, Functional User Testing, Reliability Testing, Refinement of Design

Case Study
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Beta Prototype

Prepare for Field Trials

Keywords: Electronic Development, Mechanical Engineering, Industrial Design, Design Updates & Refinement, Procurement, Testing & De-bugging, Assembly

Case Study

Manufacture

Market Launch & Remain Competitive

Keywords: Issue Design for Manufacture, Short-run Manufacture, Batch Production, In-house Quality Control, Relationship Management of Mass Manufacturers & Suppliers, Supply Chain Management, In-field Support & Maintenance

Case Study
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